Wouldn’t you prefer to fascinate rather than just affect, influence or impress? Read on to learn more about what it means to fascinate and how you can fascinate those around you.

As a person who values self-knowledge, I was excited to learn about Sally Hogshead and her theory of fascination through my good friend Gonzalo Suárez. The idea is that we use seven different fascination triggers to persuade those around us. Out of those seven, we have a primary trigger that we should harness to share our message and purpose more effectively.

These are the seven triggers she describes:

• Prestige – increases respect
• Power – takes command
• Mystique – arouses curiosity
• Passion – attracts with emotion
• Alarm – drives urgency
• Rebellion – triggers creativity
• Trust – builds loyalty

I took Sally’s 28-question F Score Test and was surprised by the result: my primary trigger is rebellion. I’m hesitant about the word’s connotation, but I’ve come to embrace its meaning. I take it to mean that I’m curious, independent and break away from the norm. I wouldn’t have made it here to Peru without my so-called rebellious streak and I’m realizing how important it is to me that I continue encouraging others to follow their passion and intuition with the same vigor.

Which fascination quality is most important to you and how are you using it to your advantage in your life, personal brand or business?